Account-Based Marketing [əˈkaʊnt-beɪst ˈmɑːkɪtɪŋ] consists in the approach from private to general when the sales funnel is built from the individual customer to the consumer group.
In a Sentence
- Account-Based Marketing is an innovative approach to business.
- Account-Based Marketing involves careful interaction with each user through the prism of his individual desires and needs.
Synonyms and related words: key customers, focus groups, accounts, targeting, communication.