Account-Based Marketing

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Account-Based Marketing [əˈkaʊnt-beɪst ˈmɑːkɪtɪŋ] consists in the approach from private to general when the sales funnel is built from the individual customer to the consumer group.

In a Sentence

  1. Account-Based Marketing is an innovative approach to business.
  2. Account-Based Marketing involves careful interaction with each user through the prism of his individual desires and needs.

Synonyms and related words: key customers, focus groups, accounts, targeting, communication.

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