Definition: are clients that have purchased a company’s products or services during the last twelve month period. Additionally, to qualify as an active customer, an individual or organization has to be expected to buy again, as this factor sets them apart from non-active and occasional clients. Such customers are crucial for maximizing the firm’s income, which encourages the company to offer them discounts and better customer service to ensure that they will stay active in the future.
In a Sentence:
Mrs. Palmer has been one of our active customers for three years now, and it will be a shame if we lose her over a minor misunderstanding. Let’s give her a 10% discount on the next three orders and forget about the whole situation.
If you don’t do your best to satisfy the needs of your active customers, you’ll never succeed as a business.
I hope Nicolson & Austin make another purchase from us by the end of the year. It will be a great victory for our company if we’ll be able to add them to the list of active customers.
Synonyms and related words: customer, non-active customers, active trading, customer service, occasional customer