active (adjective, ac-tive, \ ˈæktɪv \) measure (noun, mea-sure, \ ˈmeʒər \)
Definition: is an action (usually forceful) that is taken by the management body or the main business executives in order to boost up the performance and forcefully reach the set objectives. In other words, it is a process of implementing ambitious and somewhat vigorous actions to improve the business’s financial state and its overall performance. Active measures may include numerous processes and actions, for instance, changing the marketing strategy, implementing new ways of communication with the customer, downsizing, borrowing additional funds, cutting manufacturing or transportation costs, investing more in the product and improving its quality, making the advertisement more aggressive, etc.
In a Sentence:
- If we want to be on top, we need to implement some active measures.
- The last report has shown that our competitors are occupying larger segments of the market. This calls for the active measures.
- Only the active measures can help us reach our annual goal. We need to think about changing the strategy and maybe even hiring more professionals.
Synonyms and related words: adaptive measure, outcome measure, business objective, business performance, management body, business executive
