Affinity Marketing [əˈfɪnɪti ˈmɑːkɪtɪŋ] is building a marketing strategy around the largest possible number of potential buyers by interacting with a third-party company.
In a Sentence
- Affinity Marketing can be understood as a kind of friendly interaction between competitors.
- Affinity Marketing involves a joint search for potential customers for two or more companies.
Synonyms and related words: strategy, group of companies, cooperation.
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