Alliance Marketing [ˌ əˈlaɪəns ˈmɑːkɪtɪŋ] is the interaction of two or more companies with the goal of developing and implementing an overall marketing strategy.
In a Sentence
- Alliance Marketing can be risky if you recklessly approach the choice of partner for the alliance.
- Interaction with a competitor as a kind of Alliance Marketing can be effective for both organizations.
Synonyms and related words: union, strategy, group of companies.