Ambush Marketing [ˈæmbʊʃ ˈmɑːkɪtɪŋ] is a semi-legal type of marketing, within the framework of which one company carries out the promotion of its activities at the event, without being its sponsor.
In a Sentence
- Ambush Marketing is unethical, however, as a rule, such companies remain within the law.
- Despite the unethicality of Ambush Marketing in business, it has its pros and cons for both sides of the campaign.
Synonyms and related words: parasitization, copying, intellectual property.