Analytical Marketing [ˌænəˈlɪtɪkəl ˈmɑːkɪtɪŋ] is a set of tools that are used to assess the previous and future effectiveness of strategic decisions and enterprise actions.
In a Sentence
- Analytical Marketing is one of the tools to determine the effectiveness of marketing solutions.
- Enterprises should analyze their activities with the help of analytical marketing in order to increase the efficiency of their work.
Synonyms and related words: analysis, analytics, data processing, evaluation.