Definition: is the company's activity aimed at interaction with the client as an end user, which includes a set of various measures and strategies.
B2C marketing in a sentence:
- One of the newest technologies used in the B2C sphere is e-commerce tools.
- B2C marketing differs from B2B for a number of reasons, the most important of which is the breadth of the audience and the status of the final buyer.
Synonyms and related words: business to consumer, final client, target audience.