Definition: is a response to a message, an action or an event. Backward linkages in the framework of the theory of communication are the recipient's response to information received from the source. In the presence of backward linkages, communication is transformed into a two-way process, in which the goals and behaviors of communication participants can be adjusted. Backward linkages facilitate the effective exchange of information, as it gives an understanding of the extent to which the message is understood by the receiving party, whether the information is correctly interpreted.
Backward linkages in a sentence:
Backward linkages are an indispensable element of public relations since it is impossible to carry out information communication without it.
Backward linkages allow sociologists to receive information, find out public opinion, learn the reaction of people and social groups to certain events, track trends, moods in society.
Synonyms and related words: feedback, work with objections, sociology survey