Definition: is the development of a set of measures that are oriented towards the user's behavior in relation to a certain product.
Behavioral marketing In a Sentence:
- Behavioral marketing, as a rule, is an additional tool in the overall marketing strategy of the firm.
- The study of behavioral factors forms the basis of behavioral marketing research and is further used to improve the marketing strategy.
Synonyms and related words: marketing research, buying behavior, factors contributing to buying.