Brand marketing

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[brænd ˈmɑrkətɪŋ]

Definition: is certain actions taken by the company in the market in order to persuade potential buyers in the reliability and loyalty of their brand.

Brand marketing In a Sentence:

  1. Brand marketing is a complex, long-term and costly way of promoting on the market.
  2. Companies using brand marketing in their strategy tend to focus on a long-term presence in the market and win over a large part of the target audience.

Synonyms and related words: branding, recognition, loyalty.