Definition: involves the development of marketing strategies that would include personal interaction with customers to convince them of the reliability of the company.
Brick-and-mortar marketing In a Sentence:
- Brick-and-mortar marketing implies the transaction in traditional stores as opposed to online.
- Brick-and-mortar marketing is often used in such industries where the real presence of a customer is necessary (for example, a restaurant, mailings).
Synonyms and related words: real-time marketing, face-to-face communication, loyalty, reliability.
