business (noun, busi-ness, \ ˈbɪznəs \) critical (adjective, crit-i-cal, \ ˈkrɪtɪkl \) point (noun, point, \ pɔɪnt \)
Definition: a period of time during which a company ceases to have the opportunity to operate correctly and which usually occurs after the inability to perform an essential function or process. Alternatively, a business critical point can be defined as the last period of time at which the company can exist without a mission critical activity or dependency. Once such a point has been reached, the management has to implement the crisis response plan to attempt avoiding the complete collapse of the firm. However, in most scenarios, a business critical point can also be seen as “the point of no return.”
In a Sentence:
We’ve just heard from the warehouse and found out that the last shipment contained only dysfunctional equipment, so it seems that our company may have reached its business critical point.
Due to the lack of a proper customer service structure, EnergyBeak is near the business critical point.
If Johnston & Clarke wants to avoid reaching a business critical point they need to rethink their product pricing policy.
Synonyms and related words: mission critical, business continuity planning, business recovery risk, dependency, business resumption