Buzz Marketing

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[bʌz ˈmɑrkətɪŋ]

Definition: is a kind of hidden marketing, in which the main tool for promoting a product or service is positive feedback from customers who have already bought a product or service.

Buzz Marketing In a Sentence:

  1. Buzz marketing company is one of the most difficult to launch, but one of the most efficient and economical for the company.
  2. Buzz marketing can also have the opposite effect.

Synonyms and related words: word of mouth, rumors, feedback, discussion.