celebrity (noun, ce-leb-ri-ty, \ səˈlebrəti \) marketing (noun, mar-ket-ing, \ ˈmɑːrkətɪŋ \)
Definition: Celebrity Marketing is a marketing tactic that involves famous, well-known people. There are various types of celebrity marketing. However, the most prevalent ones are celebrity advertisement and celebrity endorsement. Celebrity advertisement implies portraying a famous person in the ads or paying him or her to display the product. Celebrity endorsement involves using a well-known individual’s image to promote a product or a service (with their consent). Celebrity marketing helps brands and businesses attract more potential customers, build a trustworthy reputation around the products or services, and create a specific image for a brand. However, celebrity marketing is a rather expensive method.
Celebrity marketing In a Sentence:
- Trying to use a celebrity marketing technique will make our brand seem more interesting and glamorous.
- Celebrity marketing, while being a very effective tactic, is super expensive. We cannot afford it at the moment.
- They applied the celebrity marketing and used a famous actress to advertise their new shampoo line.
Synonyms and related words: celebrity endorsement, celebrity advertisement, promotion, endorsement, marketing.
