closed-loop (adjective, clos-ed loop, \ ˈkloʊzdˌluːp \) marketing (noun, mar-ket-ing, \ ˈmɑːrkətɪŋ \)
Definition: Closed-loop Marketing is a marketing technique that is based on the insights and the data received from the closed-loop research and reporting. To close the loop, a marketer must track and analyze the customers’ behavior and interactions with the sales and report it back. This allows marketing teams to figure out the mistakes in their strategy and to develop a more targeted content for the specific groups of their customers. Closed-loop marketing lets businesses understand what happens to their leads and figure out their best lead sources. This method involves adjusting the marketing strategy by constantly obtaining and studying customers’ preferences.
Closed-loop Marketing In a Sentence:
- Closed-loop marketing is an excellent way to support this campaign and its efficiency, but we still need to gather more data.
- According to the recent research, the sales cycle of this product is too long. We can shorten it by implementing the closed-loop marketing technique.
- Our advertisements need to become better targeted. That’s why going with the closed-loop marketing method is a wise idea.
Synonyms and related words: targeted marketing, closed-loop data, lead, lead source, marketing research, marketing strategy