Definition: Community-based Social Marketing is a subtype of social marketing, which is typically applied to specific separate communities in order to stimulate a certain behavior. Because social marketing uses commercial marketing techniques to meet the non-commercial objectives, community-based social marketing has the same goals (for instance, using advertising and other tools to encourage people living in certain communities to recycle). However, the term may also refer to the method of promoting products and services to a certain community in a way that it helps achieve both a business’s success and a society’s well-being.
Community-based Social Marketing In a Sentence:
Implementing the community-based social marketing methodology will allow us to reach separate groups of individuals and find the most effective promotion means based on the circumstances.
Community-based social marketing comes in handy when you want to do both advertise your product and form a specific buyer behavior in separate communities.
Synonyms and related words: social marketing, commercial marketing, non-commercial marketing, promotion, marketing technique