[ˈkɑnsənˌtreɪtəd groʊθ]
Definition: is a strategy aimed at the growth and development of the enterprise. By implementing this strategy, the manager should understand that changes, in this case, will affect the products and the market. In the case of following this strategy, the firm is trying to improve its product or start producing a new one without changing the industry. As for the market, the firm is looking for opportunities to improve its position in the existing market or to move to a new market. Most often this is used in dynamically developing industries with rapidly changing technology. It is typical to establish annually a significant excess of the level of development over the level of the previous year. This strategy is pursued by firms seeking to diversify, in order to leave markets that are in stagnation.
Concentrated growth in a sentence:
- The strategy of concentrated growth is connected with the change in product and market
- In addition to the strategies of concentrated growth, there are other significant strategies that have been tested by time and experienced professionals in practice, for example, the strategy of integrated growth.
Synonyms and related words: strategy of development of the market, strategy of strengthening of a position in the market, strategy of development of a product
