concentrated (adjective, con-cen-trat-ed, \ ˈkɑːnsəntreɪtɪd \) marketing (noun, mar-ket-ing, \ ˈmɑːrkətɪŋ \)
Definition: is a marketing strategy in which a company focuses its available resources on a specific well-researched niche or customer segment. Such an approach is especially effective for small businesses that are limited in how much resources they can spend on marketing, as it allows them to achieve a strong market position in the targeted segment. As a result, such a company doesn’t need mass production or distribution channels to generate satisfying revenue. Alternative marketing approaches include differentiated and undifferentiated marketing.
In a Sentence:
- As only people living in regions where it’s constantly snowing could be interested in our products, we’re using concentrated marketing to focus our efforts solely on them.
- Our restaurant is using concentrated marketing by advertising our convenient location to all citizens that live within a five-mile radius.
- Instead of spreading our resources all over the place, we’ve adopted a concentrated marketing strategy and are only advertising our toys to little girls.
Synonyms and related words: differentiated marketing, market concentration, marketing strategy, undifferentiated marketing
