Definition: comprises means and strategies a company can use to create and share relevant content on their websites or blogs to attract potential consumers and turn them into active customers. Usually, the type of content created by a company is closely tied to product or service it’s offering. In essence, content marketing is the process of educating potential buyers, introducing them to a product, and building a relationship with them so that they would feel motivated to become clients of the company.
In a Sentence:
Our content marketing strategy is simple. We write four posts per month, each dedicated to a different product line.
At first, Jack was skeptical about focusing on content marketing to advertise our travel agency, but once he has seen how many visitors the articles drew to our website, he quickly changed his mind.
After holding a few meetings, we’ve decided that if we want to use content marketing, we should focus on making videos instead of writing blog posts since our target audience is mostly teenagers.
Synonyms and related words: marketing, inbound marketing, SEO marketing, digital marketing