core (adjective, core, /kɔːr/) activities (noun, ac-tiv-i-ties, /ækˈtɪvət̬is/)
Definition: are an assembly of business actions and functions, which are closely related to and are crucial for the company’s strategy. These functions are the most prevalently expressed in such business aspects as marketing, customer service, product development and design, etc. Daily administrative operations and minor tasks that are linked to maintenance don’t play such an important role and are not a part of the core business activities. Core activities typically are highly strategic, are able to improve the customer value, and are directed towards driving profits.
In a Sentence:
- Unlike the day-to-day tactics of the company, core activities are more effective when it comes to finding and keeping new customers.
- Trying to receive more profit calls for the core activities and requires concentrating more on the crucial strategical functions.
- If you want to improve your company’s core activities, you may try outsourcing the non-core activities first.
Synonyms and related words: high-value activities, core competencies, business strategy, non-core activities, business operations
