core (noun, core, \ kɔːr \) rigidities (noun, ri-gid-i-ties, \ rɪˈdʒɪdətiz \)
Definition: are the opposite side of a company’s core competencies and are caused by an organization’s prolonged overdependence on any advantages it possesses, as it doesn’t realize the need to change and prepare for the future. Core rigidities occur when the management of a financially successful company relaxes due to its dominant position and postpones any improvement activities, while at the same time the competitors are evolving and slowly taking over the market.
In a Sentence:
- We’ve relied on our excellent customer service for so long that we didn’t even notice how it became one of our core rigidities. Nowadays, most supplier-client interactions are done online, and we are still stuck with our phone system.
- The fact that Direct Energy was the top player on the market for over ten years played a bad joke on them, as due to the management’s passive behavior several core rigidities have popped up. Now, they need to reconfigure and improve most of their departments if they want to have any chance of catching up with the competition.
Synonyms and related words: core activities, core values, core competencies, core capabilities
