Corporate strategy

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corporate (adjective, cor-po-rate, \ ˈkɔːrpərɪt \) strategy (noun, strat-e-gy, \ ˈstræt̬ədʒi \)

Definition: is the general direction and framework of an organization, corporation, or company, in which its methods and business operations will be implemented in order to reach certain goals. Oftentimes, a corporate strategy may require a corporation or an organization to invest in an important set of resources, to create (or update and improve) the business portfolio, and to develop specific systems and structure within the organization in order to share assignments and activities throughout the company, which will make the working process more effective and efficient.

In a Sentence:

  1. When considering the long run, we ought to improve our corporate strategy. The current one will only allow us to succeed now, but we may lose everything in the future.
  2. If you aim to maximize your income and profits, it’s best to come up with a good, effective corporate strategy first.

Synonyms and related terms: business strategy, marketing strategy, competitive strategy, strategy game, management strategy, company governance, corporate culture, body corporate