Definition: [krɔs ˈmidiə ˈmɑrkətɪŋ] is a unique type of marketing that allows companies to interact personally with each client through the Internet, mobile applications, personal e-mail items, personal web pages and personal printed materials. The cross-media organization of the media business is changing the digital only-strategy of differentiation of the public, forcing new relationships with information users, updating the active development of sites, the application of social technologies, mobile applications, increasing traffic, carrying out measurements (conversion rate, rate of growth, time spent on the site, link transitions, video view quality, and exposure levels)
Cross Media Marketing In a Sentence:
- Currently, many print service providers are beginning to change the direction of action towards cross-media marketing.
- Understanding the essence of cross-media marketing, the ability to successfully apply it in practice is one of the most important problems in the management of media business.
Synonyms and related words: 1-to-1 marketing, multi-channel marketing, social media marketing.