customer (noun, cus-tom-er, \ ˈkʌstəmər \) advocate (noun, ad-vo-cate, \ ˈædvəkeɪt \)
Definition: is an employee or business unit chosen by a company’s management to research and analyze the needs and wants of its consumers in order to assist the enterprise in meeting them in a timely and cost-saving fashion. Additionally, a customer advocate may be tasked with resolving consumer issues and complaints related to the company’s policies, product characteristics, customer support, and pricing. Thus, such an individual represents a middleman between the customers and the organization he or she works for.
In a Sentence:
- Due to the size of the enterprise, Samsung’s customer advocate is represented by an entire office of employees.
- Tyler had to hire a new employee to act as a customer advocate since Ryan turned out to be creating reports out of thin air and feeding the manager false information.
- Having a customer advocate as a part of your company’s structure is essential if you want to know what your clients expect from you.
Synonyms and related words: change advocate, devil’s advocate, customer relationship, customer orientation
