Definition: [dəˈrɛkt meɪl] is a marketing technique in which the seller sends advertising messages directly to the buyer. Unlike other forms of marketing communication (advertising on television or posting articles in newspapers using established relationships with media representatives), direct mail does not imply the presence of an intermediary who would transfer the message instead of the company. When a company is dealing with direct mail, it completely controls its advertising message. Direct mail is a unique mix of advertising and sales. And although good advertising must necessarily lead to a sale, direct mailing allows the company to simultaneously submit a product or service, make an offer and complete the transaction.
Direct Mail In a Sentence:
- Direct mailing is sometimes called direct marketing or a direct marketing response. Nevertheless, there is a slight difference between these three terms.
- Direct mailing and direct marketing response can be considered as components of direct marketing. Thus, direct marketing from all three terms is the broadest in meaning.
Synonyms and related words: email campaign, content creation, commercial offer, newsletters
