Definition: [dɪsˈrʌptɪv ˈmɑrkətɪŋ] is a marketing message/initiative that serves to "disrupt" the market space and attract the reader's attention, combining new technologies, new business models, new markets and a new approach to reconsider the traditional thinking and behavior of consumers. All subversive attracts attention. It's good for business because it means being noticed.
Disruptive Marketing In a Sentence:
From the point of view of business, disruptive marketing is a key shift in the era when advertising strategies are renewed as quickly as the technologies that are associated with them.
The race for competitiveness makes serious players in the consumer market constantly improve expensive products, while the strategy of disruptive marketing is aimed at promoting simple products, cheaper ones.
There are many examples of successful subversive activities, it is possible to remember McDonald's, proudly calling itself a restaurant.
Synonyms and related words: shock marketing, a revolution of consciousness, innovation