Definition: [dɪsˈrʌptɪv ˈmɑrkətɪŋ] is a marketing message/initiative that serves to "disrupt" the market space and attract the reader's attention, combining new technologies, new business models, new markets and a new approach to reconsider the traditional thinking and behavior of consumers. All subversive attracts attention. It's good for business because it means being noticed.
Disruptive Marketing In a Sentence:
- From the point of view of business, disruptive marketing is a key shift in the era when advertising strategies are renewed as quickly as the technologies that are associated with them.
- The race for competitiveness makes serious players in the consumer market constantly improve expensive products, while the strategy of disruptive marketing is aimed at promoting simple products, cheaper ones.
- There are many examples of successful subversive activities, it is possible to remember McDonald's, proudly calling itself a restaurant.
Synonyms and related words: shock marketing, a revolution of consciousness, innovation
