Definition: [dɪstrɪˈbjuːʃən] is a complex marketing activity, consisting in the promotion of products from producers to end users, the organization of distribution of products in the segment, in the territory, the organization of sustainable sales, pre-sales and after-sales service. This is one of the four elements of marketing, included in the marketing mix "4P". The consumer must have a physical opportunity to purchase the product, otherwise the transaction simply will not take place. Providing such accessibility is one of the most important tasks of marketing. Marketing specialists clearly indicate the tendency to use the term "distribution" in the broader interpretation, assuming in addition to physical distribution operations, functions to support sales of products (trade events); and service functions.
Distribution In a Sentence:
- The main task of distribution for business is to effectively distribute the goods sold throughout the sales network.
- A competent distribution policy is characterized by the use of various tools that completely cover the distribution network.
Synonyms and related words: sale, sales channel, transaction, dissemination
