Definition: [dɪˈvɜrsəti ˈmɑrkətɪŋ] is a strategy of influencing the consumers’ needs by using cultural patterns traditional for a particular society. At the same time, this type of marketing is based on the targeted introduction of negative information about the competitor's products. The main drawback of this method, in addition to being unethical, is the fact that this kind of marketing can work against the initiating company.
Diversity Marketing In a Sentence:
- Our team successfully applied diversity marketing principles in Japan.
- Diversity marketing involves addressing the factor of a national character.
Synonyms and related words: in-culture marketing, divergence marketing, marketing of heterogeneity
