Definition: [drɪp ˈmɑrkətɪŋ] is the process of building relationships with the "cold" leads (potential customers who have not yet decided to purchase). The challenge is to attract leads to purchase by building trust in the company by demonstrating the competence and experience of the company from the moment of the first contact with the potential buyer and maintaining such relations with him throughout his "buyer's way" (this is the process of becoming a real buyer, gaining knowledge about the product and deciding on its purchase).
Drip Marketing In a Sentence:
Drip marketing begins with sending e-mails, which, of course, should not look like spam.
If to consider specific tools for the implementation of drip marketing, then 90% of such systems are based on automated E-mail mailings.
Drip marketing is a universal tool with which the company can implement any practical manipulations with your target audience.
Synonyms and related words: Cold contact, gaining trust, useful content, chain of letters