Definition: [i-ˈkɑmərs ˈmɑrkətɪŋ] is the practice of applying the basic aspects of traditional marketing on the Internet but carried out by new, "digital" methods. The main elements of the marketing mix (product, price, promotion, and place of sale) are presented in e-commerce marketing, as well as in any other offline business. This is the process of determining the target audience (definition of the need), creating content for it (meeting the need), promoting this content to the audience and working on the involvement of this audience on the resource.
E-commerce Marketing In a Sentence:
- E-commerce marketing works on the basis of technologies and services that provide an opportunity to present goods and services on the Internet, accept orders, issue invoices, and receive payment and transfer money to counterparties via the Internet.
- The two main categories of e-commerce, to which e-commerce marketing is directed, are online stores that allow the company to place a catalog of goods and services online, as well as to manage sales, and Internet payment systems (these are Internet money services that allow for mutual settlements via the Internet).
Synonyms and related words: retail, e-commerce, online store, payment systems, confidentiality