Definition: is a process of measuring and assessing the performance of a business. Electiveness evaluation implies defining which objectives are being met, how fast this process is taking, and what factors are preventing a business from reaching its targets (for instance, studying and evaluating the current strategy, the management body, the employees and their performance, the external conditions, etc.). In other words, effectiveness evaluation is a process of comparing the desired expectations with the actual results. This process also serves to determine the possible procedures and policies that might help a business reach its desired objectives.
In a Sentence:
We need to conduct the effectiveness evaluation to see how fast we are moving towards our main goal.
The results of the last effectiveness evaluation were more than satisfactory. Looks like our business strategy is working!
Effectiveness evaluation needs to be executed regularly if we want to determine what factors prevent us from reaching our goals faster.
Synonyms and related words: summative evaluation, performance evaluation, evaluation period, operating effectiveness, market evaluation