email (noun, e-mail, \ ˈiːmeɪl \) marketing (noun, mar-ket-ing, \ ˈmɑːrkɪtɪŋ \)
Definition: is the process of reaching an organization’s existing customer base via electronic mail (commonly known as “email”). Since email marketing is oftentimes tied to data mining, this strategy can be implemented to affect customers in several ways, as it represents a more refined, digital type of traditional mail marketing. To perform email marketing, companies typically build up an email list consisting of established consumers and website visitors and send them letters that they consider to be relevant and that usually end with a call-to-action.
In a Sentence:
- We mostly use email marketing to send out surveys to existing clients in order to find out if we can enhance our service in any way.
- Open YT’s email marketing campaign wasn’t as effective as they’ve hoped it to be since most of their emails ended up in the spam folders of their customers who hardly found the emails to be interesting.
- As a publishing company, we’ve made it our primary email marketing strategy to send out newsletters about our new publications once a month.
Synonyms and related words: marketing, online marketing, direct email marketing, viral marketing
