Definition: [ˈɛθɪkəl ˈmɑrkətɪŋ] includes the responsibility of the business for product safety, truthfulness, and reliability of advertising, as well as the objective fairness of pricing. Moreover, this direction includes charitable marketing, volunteer activity, corporate philanthropy, socially responsible approach to business management and environmental protection. To date, social and ethical marketing is not limited only to the manifestation of positive personal qualities of entrepreneurs but sets the requirements, the satisfaction of which is a significant advantage in the market with constantly fierce conditions of competition.
Ethical Marketing In a Sentence:
- In order to achieve maximum efficiency in the sales of goods or services, several ethical marketing directions must be used at once, combining them with each other.
- The concept of ethical marketing involves the extraction of benefits by meeting the needs of customers, but without harming society.
Synonyms and related words: social marketing, environmental marketing, protection of society, collective needs
