Definition: [ɪˈvænʤəˌlɪzəm ˈmɑrkətɪŋ] is a way of influence that can be clearly traced in the traditional view of trade as a process of convincing customers of the need to make a purchase. With this approach, the sales representative knows his client and his needs well enough to understand how to get him to purchase the product.
Trading interaction is described by a number of "states" of the buyer such as attention, interest, desire, and action, through which the seller skillfully conducts him. This direction has received a special development in the field of information technology, and here the marketing of evangelism is understood as a story about technologies in such a way that the potential client wants to try how it works right now.
Evangelism Marketing In a Sentence:
- The founder and father of Evangelism marketing in IT is Guy Kawasaki, who helped turn Apple's products not just into a brand, but into a symbol of worship, and its consumers into fanatics.
- The brand evangelist is a brand user and an indispensable element of Evangelism marketing, which is so loyal that it is ready to defend the brand's interests, to work for the sake of "word of mouth".
Synonyms and related words: information technology, Apple, convincing.