Definition: [ɪˈvɛnt ˈmɑrkətɪŋ]is a set of activities, the purpose of which is to promote the brand or firm, to form the necessary attitude to it on the part of consumers. This method allows the company to emotionally affect not only potential buyers, but also the dealers and partners of the company, as well as its own employees, and thus stimulate sales growth. The effectiveness of this type of influence is based on addressing the emotional side of the person, creating a good mood and positive feelings, working on the subconscious of the person.
Event Marketing In a Sentence:
- The basis for the effective use of such tools as event marketing is primarily a creative approach to solving the tasks.
- Event marketing allows the company to efficiently build a close emotional connection between the consumer and the brand in a relatively short time.
Synonyms and related words: types of events, brand promotion, interaction with customers
