Definition: is a business entity (company, manufacturer or another type of enterprise) that allows the goods or services it provides to be franchised, while still owning the corresponding trademarks and rights. In essence, a franchiser permits other companies to offer identically named goods and services to its consumers at a pre-determined price. However, a franchiser is still in control of several factors that are related to the franchise as a whole.
In a Sentence:
Scott Motors’ decision to become a franchiser proved to be a great way to enter new markets. While they were initially popular only in the UK, you can now find their products in most European countries.
The management of Choco-Latte is reportedly seriously regretting turning into a franchiser. The bad press they’ve been receiving because of the poor customer service of other members of the franchise is seriously hurting their brand.
Synonyms and related words: franchise, franchise agreement, franchisor, franchise fee, franchisee