Definition: [ˈgloʊbəl ˈmɑrkətɪŋ] is a business strategy that promotes the sale and promotion of the brand all over the world with the observance of a single marketing policy. From the point of view of global marketing, the whole world is regarded as one big market, while taking into account the cultural and other national characteristics of different countries. Modern technologies promote global universalization; tastes, needs, and lifestyle of the population are becoming more similar, opening up opportunities for the realization of uniform products in all countries of the world. Global marketing involves full-scale development, production, and marketing of goods for a full range of categories of consumers.
Global Marketing In a Sentence:
- Global marketing puts into practice a higher status of international brands, respectively, they are more highly valued by consumers.
- On the other hand, such principles of global marketing as cultural and information exchange are realized.
Synonyms and related words: globalization, a single brand, increasing recognition, standardization, cultural differences
