Definition: [gəˈrɪlə ˈmɑrkətɪŋ] is advertising with non-traditional and low-cost methods. It should be original, attract attention, but do not devastate the company's budget. To promote this way, companies use the surrounding space, cars, small handouts (business cards, flyers), posts in social networks and forums and much more. This term was introduced in 1984 by Jay Conrad Levinson, who wrote the same book. In this concept, he put the value of an unusual system of promo events, which is characterized by low cost, and its success depends on the time, energy, and imagination of its creators, rather than on the size of the budget. Today, guerilla marketing is multifaceted, but it always has a creative approach, original execution and a low budget.
Guerrilla Marketing In a Sentence:
- Guerrilla marketing can be used not only by small businesses but also by larger players.
- If this approach can be the main one for small businesses, then for middle-sized businesses, guerrilla marketing can be used as a supporting method.
- Guerrilla marketing recently acquired the meaning of aggressive marketing, often violating some social norms.
Synonyms and related words: partisan marketing, hidden advertising, agiotage, provocation