Definition: is a type of traditional business company that conducts its operations by combining an internet retail outlet with a brick and mortar warehouse or an order completion service. This means that a company finds the majority of its clients online, but is selling physical goods that need to be stored in a building. A hybrid business model is an extremely effective organization structure, but it shouldn’t be adopted without proper planning and the development of a detailed business strategy.
In a Sentence:
When faced with the danger of being overshadowed by e-books, Weller Publishing switched to a hybrid business model. Now, you can buy their books both in their brick and mortar store and on their website.
Tyler didn’t listen to my advice and decided to switch to a hybrid business type of organization. Why would a simple farmer need an online store for, I have no idea.
Synonyms and related words: business model, hybrid organization, hybrid market, legacy business model