Definition: [ɪnˈbaʊnd ˈmɑrkətɪŋ] is aimed at facilitating the search for the business by its potential customers. Inbound marketing is becoming increasingly popular because it complements the modern approach to making purchasing decisions. Today's customers use the Internet to familiarize themselves with the products and services that best meet their needs.
To attract people to the site, inbound marketing specialists offer useful information and tools to target audiences. At the same time, they interact and develop relationships with potential customers. Inbound marketing tools include blogs, content publishing, search engine optimization and social media. This way radically differs from traditional outgoing marketing, during which companies impose their information on consumers.
Inbound Marketing In a Sentence:
- In recent years, the development of new technologies, tools and their use by people has reached the point where the use of inbound marketing becomes practical from a practical point of view.
- In the context of slowing the growth of the economy, companies are turning to methods of inbound marketing, which allow more efficient distribution of marketing resources than with traditional outbound marketing.
Synonyms and related words: target audience, useful content, individual interaction, trust relationships