Definition: [ˈɪnfluənsər ˈmɑrkətɪŋ] is the transmission of advertising messages not from the brand itself, but through well-known personalities who are the leaders of opinions for the target audience. This is a promising and effective strategy, and global brands are confident that this is the right investment of money. Increasing the activity of the blog and social networks of the company with the help of influencers, creating high-quality content, the company will be able to reach leadership positions, interest the customer in products, push to purchase goods or services. Often the audience does not even suspect that it is deliberately influenced.
Influencer Marketing In a Sentence:
Influencer marketing can also be used offline: experts who conduct seminars, webinars, and various lectures are also respected by consumers.
Influencer marketing can rightfully be recognized as the "king of content marketing" because it is a symbiosis of several incredibly effective methods and combines user content, recommendations, brand advocate and much more.
Synonyms and related words: marketing of influence, opinion leader, celebrity, cover for a post.