interchannel (adjective, in-ter-chan-nel, \ ɪnˈtɜːrˈtʃænl \) competition (noun, com-pe-ti-tion, \ ˌkɑːmpəˈtɪʃn \)
Definition: a market status where the representatives of the same distribution channel are required to contend for the same customer base. Such a predicament is the source of conflict between a specific retail company and other channel members or even the manufacturer himself because of the limited amount of potential clients available in that channel. The three main types of inter-channel competition include vertical, horizontal, and multilevel, with each of them dealing with a specific situation.
In a Sentence:
- Due to the pressure of interchannel competition, the company has greatly accelerated the speed at which they improved their customer service.
- It seems that the Nike Factory Outlet will win the interchannel competition against local shoe retailers in Croatia despite their higher prices.
- The opening of the second McDonald store in the same shopping mall has created an interchannel competition within the same distribution channel.
Synonyms and related words: interspecific competition, distribution channel, independent retailer, intra-channel competition, customer base
