Definition: a market status where the representatives of the same distribution channel are required to contend for the same customer base. Such a predicament is the source of conflict between a specific retail company and other channel members or even the manufacturer himself because of the limited amount of potential clients available in that channel. The three main types of inter-channel competition include vertical, horizontal, and multilevel, with each of them dealing with a specific situation.
In a Sentence:
Due to the pressure of interchannel competition, the company has greatly accelerated the speed at which they improved their customer service.
It seems that the Nike Factory Outlet will win the interchannel competition against local shoe retailers in Croatia despite their higher prices.
The opening of the second McDonald store in the same shopping mall has created an interchannel competition within the same distribution channel.
Synonyms and related words: interspecific competition, distribution channel, independent retailer, intra-channel competition, customer base