Definition: [ɪnˈtɜrnəl ˈmɑrkətɪŋ] is the concept according to which the personnel should be treated as specific clients and be provided with a specific product that would satisfy their needs. The combination of human resources and marketing efforts can bring good results to the firm. Employees who work in a certain firm need this company and its resources: here they receive wages, realize their professional and creative potential, have a certain circle of communication, etc. The firm, in turn, needs the resources of the employee because it is his professional qualities that help the firm to work, form the basis for its prosperity. Interaction of employees, management and divisions of the company on the basis of marketing principles is the essence of internal marketing.
Internal marketing In a Sentence:
- Internal marketing is seen as a decisive condition for achieving high results in the production and commercial activities of any business structure.
- Internal marketing has not yet received sufficient distribution in a number of countries, nevertheless, its importance in matters of competent management is difficult to overestimate.
Synonyms and related words: corporate marketing, corporate culture, involvement, loyalty
