Definition: [ˌɪntərˈnæʃənəl ˈmɑrkətɪŋ] is the marketing of goods and services outside the country in which a particular economic figure is located. International marketing is an important condition for establishing an effective feedback between supply and demand on an international scale, a kind of guarantor that the manufactured products or the provided service will go through all the stages of the production process and find its way to the final consumer abroad. The main goal of international marketing is the expansion of the enterprise into foreign markets, their development and conquest. The subject of international marketing research is the ratio of supply and demand in foreign markets, their conjuncture and the ways of demand formation in foreign markets.
International marketing In a Sentence:
International marketing is based on the principles of national marketing and has a similar structure to it. At the same time, it is specific, because it deals with foreign trade and currency transactions, with foreign and international legislation.
The distinctive features of the strategy of international marketing are the comparative advantages that are due to the distribution and specialization of the economies of states, the difference in their economic and geographical conditions.
Synonyms and related words: globalization, global marketing, foreign markets, taste preferences.