Definition: [ˈɪntərˌnɛt ˈmɑrkətɪŋ] is a set of methods, approaches, and tools of various directions of advertising in a virtual network used to obtain feedback and interest from the target audience. Its goal is to achieve maximum effect from portal visitors, turning them into real buyers, and, as a result, increasing profits. It affects such elements as the product, its price, the place of sales and promotion.
The place of sale of goods in the case of Internet marketing is a website. To make it an effective trading platform, it is necessary to pay attention to such aspects as portal design, its usability, the quality of content, the convenience of the navigation system and the availability of user-friendly services.
Internet Marketing In a Sentence:
Competent use of Internet marketing tools and the whole range of services to promote the site leads not only to sales growth but also to a continuous improvement of the resource.
The Internet marketer must have knowledge in the field of architecture and site design, SEO optimization, SMM, web analytics, be able to work with the main contextual advertising systems, as well as a number of other skills.
Synonyms and related words: e-commerce marketing, internet shopping, retail innovations