intertype (adjective, in-ter-type, \ ɪnˈtɜːrtaɪp \) competition (noun, com-pe-ti-tion, \ ˌkɑːmpəˈtɪʃən \)
Definition: is a type of a market relation between different businesses that sell similar (or the same) products through different channels and are involved in different business areas. For instance, some companies may sell soft drinks at restaurants, gas stations, grocery stores, etc. An intertype competition may also signify a competitive relationship between different types of businesses that exist and operate at the same channel level, like Walmart and Amazon.
In a Sentence:
- The market situation between McDonald’s and Burger King is a perfect example of the intertype competition.
- As a part of the intertype competition, they are selling the tires they produce at the gas stations, while their main competitor distributes the tires only via specialized tire stores.
Synonyms and related words: intratype competition, pure competition, monopolistic competition, imperfect competition, vertical competition
