Definition: [ˈloʊkəl ˈmɑrkətɪŋ] is considered inexpensive means to take advantage of all opportunities in the area of direct trade for the promotion of goods and business. Although in local marketing all types of product promotion are used, public relations form the basis of any local marketing program. Large and very large companies are resorting to local marketing, but this is an area in which small companies can equally well participate. Independent business, for example, restaurants or travel agencies, has an advantage over large companies.
Local marketing In a Sentence:
An example of PR activities in the field of local marketing is excursions to the enterprise.
A good campaign for local marketing creates a favorable attitude of the community to the restaurant, which then goes on to business growth and customer loyalty.
Synonyms and related words: public relations, event marketing.