Definition: is a business process, during which products and services transform from an abstract concept to finished goods delivered to the consumer. Employees that are a part of an organization’s marketing department are tasked with attracting the attention of the company’s target customer base by creating unique slogans and eye-catching packaging designs, involving celebrities in its advertisements, gaining media exposure, and making sure that the offered product or service meets the demands presented by the consumers.
In a Sentence:
It’s quite obvious that we’ll need to employ masterful marketing to sell our new smartphones. While from a technological standpoint they are amazing, these devices are extremely uncomfortable to hold.
Due to the poor marketing, Legendary Ops failed to generate enough revenue to cover all their production costs.
Irwin has always excelled at marketing, as he effortlessly highlights the best features of a product and knows how to reach the desired audience. He is one of those rare people that definitely deserve their marketing degree.
Synonyms and related words: goods and services, business process, marketing research, marketing concept, marketing strategy