marketing (noun, mar-ket-ing, \ ˈmɑːrkɪtɪŋ \)
Definition: is a business process, during which products and services transform from an abstract concept to finished goods delivered to the consumer. Employees that are a part of an organization’s marketing department are tasked with attracting the attention of the company’s target customer base by creating unique slogans and eye-catching packaging designs, involving celebrities in its advertisements, gaining media exposure, and making sure that the offered product or service meets the demands presented by the consumers.
In a Sentence:
- It’s quite obvious that we’ll need to employ masterful marketing to sell our new smartphones. While from a technological standpoint they are amazing, these devices are extremely uncomfortable to hold.
- Due to the poor marketing, Legendary Ops failed to generate enough revenue to cover all their production costs.
- Irwin has always excelled at marketing, as he effortlessly highlights the best features of a product and knows how to reach the desired audience. He is one of those rare people that definitely deserve their marketing degree.
Synonyms and related words: goods and services, business process, marketing research, marketing concept, marketing strategy
