Definition: [ˈmɑːkɪtɪŋ ˌɪnfəˈmeɪʃən ˈmænɪʤmənt] is a set of measures aimed at collecting data on the marketing activity of the company. The following requirements are imposed on marketing information: accuracy and reliability; correct selection of primary information; optimal systematization, sufficiency in meeting the needs of specific managers; availability, timeliness of receipt; mobility (rapid movement of data from the place of receipt to the place of their processing); simplicity of collection and transfer of information; the possibility of using technical means of processing and transmitting information, their accessibility.
Marketing Information Management In a Sentence:
- The person responsible for Marketing Information Management should keep a constant observance. The information is collected and analyzed with the help of four auxiliary systems, which together constitute a system of marketing information.
- The flow of information used by the Marketing Information Manager helps him in analyzing, planning, implementing and monitoring the implementation of marketing activities.
Synonyms and related words: marketing data, marketing strategy, analysis of marketing activities
