Definition: [ˈmɑːkɪtɪŋ ˌɪnfəˈmeɪʃən ˈmænɪʤmənt] is a set of measures aimed at collecting data on the marketing activity of the company. The following requirements are imposed on marketing information: accuracy and reliability; correct selection of primary information; optimal systematization, sufficiency in meeting the needs of specific managers; availability, timeliness of receipt; mobility (rapid movement of data from the place of receipt to the place of their processing); simplicity of collection and transfer of information; the possibility of using technical means of processing and transmitting information, their accessibility.
Marketing Information Management In a Sentence:
The person responsible for Marketing Information Management should keep a constant observance. The information is collected and analyzed with the help of four auxiliary systems, which together constitute a system of marketing information.
The flow of information used by the Marketing Information Manager helps him in analyzing, planning, implementing and monitoring the implementation of marketing activities.
Synonyms and related words: marketing data, marketing strategy, analysis of marketing activities